SEE · Pane 02

Business

Where is the business — strategy, value chains, constraints, outcomes that matter?

Insight

  • Value hypotheses tied to real drivers (time, cost, risk, revenue, experience)
  • Priority journeys and processes where AI can change work

Action

  • Publish a short AI value case; freeze assumptions
  • Rank use cases by value × readiness × risk

Owner

Business sponsor / Value owner

Illustrative signals

  • Use cases with named benefit owners
  • % cases with measurable drivers

Standards bridges

  • PMI / APMG benefits management
  • Green Book appraisal language

Pane 02 sits in the SEE arc.

Use this page as the canonical definition for Insight and Action. Signals are illustrative.