01
Home hero
Image: Stacked SEE BEFORE YOU SCALE beside 3×4 pane grid, one pane signal red.
Video: 5s typewriter + pane stagger. Reduced-motion static end card.
Media strategy
Prompts you can paste.
Image and video prompts locked to Paper, Ink, and Signal. No stock faces. No teal. Full pack also lives in the repo as MEDIA-PROMPTS.md.
How media fits the brand
- Paper #F4F1E9 ground. Ink #141414 type and rules. Signal #CC2018 once per frame.
- Square aligned. No gradients. No icons or emojis. No stock faces. No Kiniza teal.
- Every piece: red box wordmark, caps caption, signature DIGITAL SKILL WORKS LTD / 12 PANES.
- Disclose AI-generated or AI-assisted assets in the caption.
- Prefer flat diagrams and typographic posters over lifestyle photography.
Global locks
Style lock
Editorial flat design, square-aligned geometric layout, generous margins, paper background #F4F1E9, ink #141414 rules and type, single signal red #CC2018 accent, Helvetica-like grotesque sans, uppercase captions, small red rounded rectangle wordmark reading 12 PANES in white, footer signature DIGITAL SKILL WORKS LTD / 12 PANES.
Negative prompt
no photorealistic human faces, no stock photo people, no teal, no cyan, no gradients, no glossy 3D icons, no emoji, no neon, no bokeh lifestyle photography, no drop shadows on type, no rotated frames.
Per section
Image and video briefs
02
Home problem
Image: Three bands: pilot purgatory, usage theatre, unowned risk. One vertical red rule.
Video: 6s strips + red rule draw.
03
How we help
Image: Four cards 01–04. Only 01 title in signal red.
Video: 8s card stagger.
04
Revolving panes
Image: Full 3×4 labels with SECURITY filled red. Arc tags above.
Video: 12s opacity spotlight. No spin.
05
Counsel
Image: Six columns Chair to Pathfinder. Flat colour chips. Non-official notice.
Video: 10s column light sequence + dial numerals.
06
Start · Wave 0
Image: Vertical 04→08 sequence. SECURITY filled red. Thin SEE side note.
Video: 9s steps top to bottom.
07
Foundation
Image: Artefact checklist poster. From £5,000 tabular figures.
Video: 7s lines type on.
08
Operate
Image: Included / excluded columns. Measure before/after strip.
Video: 8s lists + measure strip.
09
Scale
Image: Arcs row with STEADY red. Estate artefacts listed.
Video: 9s arcs illuminate.
10
Pro bono / Sector 3
Image: Split poster. Thin register. No charity stock faces.
Video: Static preferred.
11
Personas
Image: Result card with tags and checklist.
Video: 6s tags stamp.
12
Compliance
Image: 01–09 operating blocks. Accent on Claims. Not legal advice.
Video: 10s stack. Pause on Claims.
13
Blog pillars
Image: 1200 square title cards for six pillar essays.
Video: 4s title cards.
14
Roadmap builder
Image: 0–30–60–100–Q nodes. Package chip in signal red.
Video: 8s nodes light in sequence.
Full paste-ready prompts with style lock and negatives: MEDIA-PROMPTS.md.
Placeholder figures
Empty state recipe
When assets are missing, use a simple SVG: paper field, 4px ink rule, one 24px signal square, tracked caps caption, signature line. Write alt text for the diagram. Never insert fake photos.
DIGITAL SKILL WORKS LTD / 12 PANES