Calm enterprise voice

Tone principles

• Point on tone principles in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Note constraints and what to defer.

Banned words

• Point on banned words in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Check prefers-reduced-motion style calm in delivery.

No exclamation marks

• Point on no exclamation marks in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Note constraints and what to defer.

Lead with the answer

• Point on lead with the answer in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Check prefers-reduced-motion style calm in delivery.

Good patterns

• Point on good patterns in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Note constraints and what to defer.

Bad patterns

• Point on bad patterns in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Check prefers-reduced-motion style calm in delivery.

Pane copy checks

• Point on pane copy checks in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Note constraints and what to defer.

Editorial checklist

• Point on editorial checklist in plain language.
• Owner and cadence if relevant.
• Link back to Insight and Action on the related pane.
• Illustrative signal only — not a benchmark.
• Check prefers-reduced-motion style calm in delivery.